What will be the future of UX design? How to achieve competitive advantages with the best UX designs, and how to increase user conversion via the best UX design?

In today’s world, design is a tool for creating products that look good and are also user-friendly, safe, and efficient. Design is no longer just an aesthetic element but is also one of the primary and critical factors for the success of your business. Good modern design can help increase the competitiveness of a product in the market, attract new customers and improve the user experience.

Minimalism and Functionality

For several years now, there has been a trend toward simplicity and minimalism in many areas, including design. Minimalism is a timeless trend that has been relevant for a long time and will remain relevant for a long time. Therefore, designers adhere to this trend. This means that designers use only the necessary elements to create a clean and simple design. However, this does not mean the design becomes boring, monotonous, and uninteresting. On the contrary, minimalism helps designers create more modern, stylish, and, most importantly, functional products.

Minimalism helps design gain visual freedom. Minimalism helps web and interface designers eliminate informational and graphic noise, which modern consumers often tire of. This style emphasizes a composition that is maximally clear and understandable for users. Minimalism helps to highlight the emphasis precisely on the product itself. This style has no bright, overloaded backgrounds and no unnecessary animation. An unwritten rule for designers in this style is to use no more than 3 colors. But these same accents on the product give liveliness and brightness to the design.

One can quote Jakob Nielsen, the guru of usability, who said:

There should be no irrelevant or rarely used information in interfaces. Every unnecessary piece of information competes with the really necessary pieces and thus weakens their relative visibility.

As for fonts, in minimalist design, humanistic grotesque fonts prevail. Often, they have thin and precise lines, an open pattern, and rounded edges, and even in accidental fonts, there is no abundant decor. In minimalist typography, fonts play an essential role: they should convey messages as clearly and effectively as possible.

Modular Design and Flexibility in the Future of UX Design

As we have mentioned earlier, one of the essential features of modern design is having simple navigation. Using a modular design facilitates the utilization of infographics, editorial design, and product design. This method is becoming increasingly popular due to its flexibility and efficiency.

Modular design creates products from small individual modules that users can easily combine, replace, or upgrade without affecting the entire system. This allows for quick adaptation to different consumer needs.

Modular grids help organize the space, subject the elements to certain regularities, and make the page design more aesthetic. With a modular grid, a designer can more boldly place objects, adjust their sizes and distances, and achieve harmony even in the boldest compositions, rather than simply aligning them to the left and proper guides.

Modular construction offers an advantage in reducing development time because it allows for the reuse of components. It can also help reduce costs. Modular constructions simplify the identification and isolation of problems because testers can test each component separately. This is also useful for infographics, editorial design, and product design.

Modules help create a balanced, harmonious, layered design with an exciting rhythm. This leads to a better user experience and higher consumer satisfaction.

Illustrations in the Future of UX Design

Illustrations are an essential component of any design. They give a unique touch and recognizable style to designers’ projects.

Hand-drawn illustrations are becoming increasingly popular in web design. Such illustrations give the design an individual and authentic look. Designers frequently use them for different purposes, from icons and infographics to product images. They commonly incorporate them in branding, packaging, and advertising design. Hand-drawn illustrations help to make the brand stand out from competitors. This trend helps to make the design more personal, personalized, and accessible.

Also on the rise is the use of isometric (three-dimensional) illustrations. Such illustrations help to give depth and perspective to the design. Infographics, editorial design, and product design frequently utilize them. Three-dimensional illustrations help to simplify the explanation of more complex concepts and ideas.

Finally, there is a growing trend of using illustrations in animation. Animation is a great way to bring illustrations to life and breathe life into the entire project, and of course, to attract and retain users’ attention.

Security and Ease of Use

The future of UX design is about conversion. It is about converting the new users into product users. And about upgrading existing users into higher-value users.

In the modern technological world, security and ease of use are important factors when creating product designs. Designers must consider these factors when making their projects to create safe and easy-to-use products for users.

One significant trend in modern design is the integration of biometric authentication, such as facial recognition or fingerprint scanning. Developers also implement two-factor authentication to provide an additional level of security.

Another trend is the use of AI in security. AI-based systems can detect suspicious activities and actions, helping to prevent potential security breaches.

Usability is also a significant factor in design. The Top Design Firms report in 2021 stated that 42% of users leave a website due to poor functionality. In fact, this is one of the most common reasons why people leave a website. A simple and user-friendly product increases user satisfaction. This refers to an intuitive interface and simplified navigation.

Companies must adapt their products for mobile devices to reach a wider audience. Phones are in users’ hands much more often than tablets, laptops, or computers: users wake up and fall asleep with phones in their hands. Many products still do not optimize for mobile versions.

Interactivity and Personalization

Today, more and more users want to interact with their products. Designers strive to create products that allow users to interact with and customize them to their needs.

Personalization is necessary for designers to create even more unique designs. To do this, you need to analyze the audience: what is the gender of the audience, what is their age, what interests users may have, etc.

Also, the trend of personalization affects how brands approach their visual identity. An important factor for designers is the desire to create a design that will reflect, transmit and convey to visitors the values of the brand or company and take into account the values and preferences of users. For example, many people are currently concerned about environmental issues, so focusing on environmentally conscious consumers and users is essential. To achieve this, designers use more natural and earthy textures and colors found in nature, particularly various shades of green and earthy tones.

Interactive design primarily relates to the “new media art” direction, so such a designer can work in the field of contemporary art, as well as create installations for museums, interactive presentations for promoting large products, and be in demand in the concert industry and entertainment industry.

Future of UX Design – Conclusion

This article looked at the future of UX design. In summary – good design can become a key factor for business success.

Some of the most cited statistical data on the impact of design on business from McKinsey’s 2018 report shows that companies prioritizing design methods generate 32% more revenue and 56% more returns to shareholders on average. They found that among the companies surveyed, those that fell into the top quartile of the design index outperformed the market average twice.

These data indicate that businesses should view design as visual aesthetics and a strategic tool that enables growth.

Good design can bring many benefits to a business:

1. Increase the competitiveness of the product, brand, and company. It helps the product stand out among competitors and attract new customers.
2. Improve the user experience, thus making the product more convenient to use.
3. Help create a brand identity and product recognition.

Designers should monitor new design trends and consider user needs when creating their designs. New technologies and design methods help designers create convenient, safe, and effective products. We can expect even more exciting, engaging, and unusual design trends as technologies evolve.

Additional Info

See these articles:

How to Design a Perfect User Interface?

Increase Conversion with Perfect UX Design

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