The world of product design is constantly evolving. Designers are always looking for new ways to stand out and draw attention to their products. One way to do this is by incorporating accents into the design. Accents are small details that add beauty and interest to a product. Product design is an essential aspect of creating a successful product. It is the first thing that customers see and can make or break a sale. A well-designed product can attract customers and set a brand apart from its competitors. In this blog post, we will discuss some design accents that can help attract customers.
Product Design Accents — Unique Shapes and Forms
The shape of a product is often the first thing that catches a customer’s eye. A unique shape can make a product stand out on the shelf and attract attention. For example, the Coca-Cola bottle is instantly recognizable because of its unique shape. The bottle was designed in 1915 and has remained largely unchanged ever since. The shape of the bottle has become synonymous with the brand, and therefore it has helped Coca-Cola become one of the most recognizable brands in the world.
Branding
A product’s branding is an essential aspect of design that can attract customers. Coupled with this, a well-designed logo and packaging can create a sense of authenticity and trust in the product. For instance, Apple’s simple and sleek logo has become synonymous with high-quality technology, attracting customers who value design and innovation.
Additional Info
See our projects and How we use design accents in our RENUA agency:
Product Design Accents — Color Scheme
Color is an essential aspect of product design. Also color is another important design accent that can attract customers. Not to mention, the right color scheme can create a positive first impression and set the tone for the product. A well-chosen color scheme can make a product stand out on the shelves and attract customers.
In addition, сolor can evoke emotion, create a mood, and even affect a customer’s purchasing decision. For instance, designers often use the color red to convey a sense of urgency or excitement and use blue color to create an atmosphere of calmness and trustworthiness. Companies like Apple and Google have used color to create a strong brand identity. Apple products are known for their sleek, minimalist design and use of white and silver, while Google products use a bright, colorful palette to create a fun and playful brand image.
Product Design Accents — Texture
Another design accent that can attract customers is texture. Texture refers to the surface quality of a product, and it creates a sense of depth and interest. For example, the texture of a leather handbag can add a sense of luxury and elegance to the design. In contrast, a product made from eco-friendly materials can appeal to customers who prioritize sustainability.
Texture can create contrast and highlight specific design elements. For instance, designers can pair a product with a smooth, glossy finish with a textured element to add visual interest.
Additional Info
See these articles:
How to Increase Conversion with Perfect UX Design?
User Personas – Uncovering the Power of Personas. How Personas Can Improve Your Product Design
How to Design a Perfect User Interface?
Conclusion
In conclusion, design accents can play a crucial role in attracting customers to a product. Design accents such as color scheme, material, shape and form, and branding can attract customers and set a product apart from its competitors. For this reason, when designing a product, you should consider how you can use these accents to create a memorable and impactful design. By incorporating these design accents, designers can create products that not only look beautiful but also capture the attention of potential customers.
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